June 5, 2017
Realize – the goal of the media is to get viewers. If your story is not compelling enough, they can create one
Clear – easily understandable
Concise – short and to the point
Compelling – must be able to draw in viewers
Credible – must be believable with public & interviewers
Clear – Easily understandable
Talk in simple language, do not try to use language to impress
Remember to talk to people outside the community, not to your followers
Always assume viewers have never heard of your issue
Use analogies
Give Examples
Use soundbites
Concise – short & to the point
Biggest fear of media is that you will change the channel
Do not get long winded
Do not get into minute details
Bullet point summary, not play-by-play
Don’t detail rebuttable presumptions
Compelling – goal is to draw viewers in
Must be an emotional aspect
Kitchen table theory: how does this affect average American at the kitchen table?
Personal testimonials
Analogies
Credible
Build relationships with reporters
Undersell & overproduce – don’t tell them you expect 500 people if only 7 show up. Win the battle but lose the war
Use discretion when asking for coverage – Too often & they ignore
Help them & they will help you – plan shots, angles, lighting, banner setup
Dress appropriately
Watch the language
Never lose your cool!!!!!!
Always thank reporters for covering issue
Final Tips
If your story is not clear, concise & compelling – YOU will be the story!!!!
Never lose your temper, always remain calm
Be prepared for questions, do your homework – Expect to be challenged and have answers ready
EDITING – EDITING – EDITING: If you’re not concise, they will make you concise and probably not positively
Soundbites!!!!!
Spanish 
English